Back From Asia...The Expansion Continues

My recent Asian Tour turned out bigger and better than I had hoped. In addition to selling out another one of my events in Bangkok at The Landmark Hotel (courtesy of Amin Rais and his company AIM Inlines), I also spoke at His Majesty The Kings Conference on A Sufficient Economy at The Rembrandt Hotel, promoted by Asean Affairs Magazine. Made some new friends and just as importantly, some key contacts (I will have a major announcement on a JV in the coming weeks) and even more importantly, paved the way to bring The Ruthless Entrepreneur Show to Asia. This is not something that MIGHT happen....it is something that IS going to happen! More on that later as well.


SOCIAL MEDIA FEEDBACK

While the trip provided me with some incredible new business and joint ventures deals and in the process allowed me to meet some exciting entrepreneurs and investors, it also opened my eyes to how "players" on the international stage are currently conducting business in today's environment. Why do I say that? Well, because over the past 2 years we have seen this craze with Facebook, Twitter, MySpace, etc., here in the U.S. and everyone and their mother are trying to become experts on it. But for all the wrong reasons!!! Sure, there are entrepreneurs using it as a tool to promote their business but the problem is, is that they are becoming so addicted to these tools that is all they seem to use as a marketing tool. Why? Because they haven't got the resources ($$$) to take themselves to the next level (major media) and stay stuck in this quagmire with 99.5% of their competition. Folks....if you want your CUSTOMERS and PROSPECTS to take your business seriously...YOU need to take your business seriously. And trust me, unless you are gaining exposure in mainstream media (TV, Magazines, Radio, etc.) you will be part of the pack and treated like part of the pack and no different.



(Back to my meetings in Asia this past month) Over the last 30 days while conducting my seminars in Thailand and meeting on various business deals, I had the pleasure of meeting a couple billionaires, media magnates, Hollywood actors, major TV and movie producers, bank CEO's, royalty, government Ambassadors and top entrepreneurs from around the globe. More than 95% of them had no interest in Twitter and Facebook, as they were too busy working on REAL PROJECTS and REAL DEALS and the tools they were using to market their projects and ideas currently were much more effective then Social Media. These were VERY, VERY successful entrepreneurs making big money on a global scale. So when I consulted with a few of them on effective sales and marketing strategies for their business, they were pleasantly surprised that I didn't talk about all that "bullshit social media crap" that has become so pervasive in the U.S. Especially the idiots on YouTube talking into a $10 camera giving advice on how to make money. Ridiculous.

THINK ABOUT IT?

• Would you hire a 400lb slob with love handles as a fitness trainer?


• Would you hire a financial advisor so broke that he drives a 1981 rusted Impala?

Then how you can expect your prospects to hire YOU when all you use is FREE social media vehicles to market your business? How credible is that?

Bottom line folks. Social Media is fun, can serve a purpose in marketing but if that is ALL you are using as your marketing foundation and want to be taken seriously AND make money long term........ Your %*^%^&) screwed! Get off your butt and begin to find ways to get your message on the national and international stage via REAL MARKETING VEHICLES like TV, radio, magazines, etc. You want to be taken seriously and be credible in the eyes of your prospects? Than begin taking your marketing seriously. If not they will continue to look at you as some hack without the resources to "play the game" and in the process let you know this through a non-ringing phone.