How Suction Ad's Create HUGE Revenues

How Suction Ad’s Create HUGE Revenues

A well written marketing piece should always have the effect of a suction, in that it is able to take all of your information and slowly suck in the consumer like a vacuum cleaner, where they are completely unable to turn away from your ad until they have read every bit and piece. You need to capture their attention from the VERY BEGINNING with a header that makes a statement, than create the emotion and logic necessary for them to initiate the call to action needed to close the sale. If you look back my segment on The Letter Approach (www.markmcclure.net), we utilized this strategy as a way to set appointments with major decision makers, to gain enough interest from the prospect in order that we may call them up and have the ability to feed off this emotion and logic enough to set an appointment to meet and close big ticket items.

What we want to do now is utilize this approach in writing ad copy that gives us the ability to draw in the consumer, create the emotion and logic enough to have them chomping at the bit to do a call to action!! The key, the absolute key to the successful selling of your product or service is the creation and of emotion and logic and the transfer of enthusiasm of your product onto the prospect effectively. I am not going to go into it in depth here, I have done a complete segment in the Identifying Needs chapter on emotion and logic, simply go back to this area to get a thorough idea on what I mean. Our objective here is how to harness the two effectively with good (make that GREAT) ad copy in order that they will buy, buy, buy.


Creating a “Suction Ad” For Maximum Effect

Okay, lets dive right on what it takes to write killer, creative marketing pieces and ad copy that not only gets you noticed, but gets you results. Fluffy, graphically pleasing, photo heavy marketing pieces look good and might make the consumer go WOW for a brief moment, than off to the trash can it goes. As I stated above, pieces with heavy photography is fine for fast food and restaurant promotions and a very small handful of other industries which I will touch on, but for 95% of everything else it gains you nothing, and blows a ton of your marketing budget. Your goal is to generate enough interest and excitement to READ your ad and than enough trust and logic (coupled with excitement) to make the next step and become your customer!

(For more on how to write killer ad copy from one of the world's most elite marketing experts, go to www.markmcclure.net)